Film Distribution

Distribution = Marketing + Duplication + getting into cinema.

Marketing = Advertising + Promotion.

The film distributor brings the film into the movie market place. This industry can be highly competitive.

Distribution companies for blockbuster films include, Sony, Warner and Disney, these companies recieve film straight from production.

Small independent disribution companies buy films at film festivals to distribute. This includes, Lionsgate, Metrodome and Momentum.

Distritbutor has to decide..

Unique Selling Point

A clear target audience

Release date

A Budget

Promotions are paid for.

Publicity is free.

Marketing campains used to make their film stand out from others include:

Trailer

Poster Campaign

Internet

Mobile

Radio/TV

Outdoor Advertising

Word of mouth

Using synergy.

1st element of an ad campaign is a poster.

even though trailer is most important key, first exposure to audience.

Teaser trailers created to tempt the audience.

Followed by a main trailer and shorter version of this.

Multimedia products used include the internet, a website address is posted for access.